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Drew/Walker Relocates
What's Your Online Reputation
Agency Encourages International Business
Word of Mouth is Tactic That Works

October 20, 2010

Drew/Walker Relocates to the 'Heart of San Antonio '
Agency Creates Advertising History in the Shadow of the Alamo
San Antonio, Texas (October 20, 2010) - The Drew/Walker Group Inc., has recently moved to a new location in San Antonio. The new offices are located directly in front of the Alamo, on the second floor of the Crockett Building. After experiencing positive growth in their business, the agency decided to make the new location home, to further support the development of their company.

Drew/Walker was formerly located at the Blue Star Arts Complex in the southern part of Downtown San Antonio. The agency resided at that location for three years before moving to the Alamo Plaza. The Crockett Building has housed legendary advertising agencies in the past and Drew/Walker hopes to continue the tradition of successful advertising and marketing business within the celebrated space.

“For years, history making agencies have seen great success in this space,” stated Mollie H. Walker, agency partner, “We are tasked with the challenge of continuing that success.”

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October 20, 2010

What’s Your Online Reputation?
Social media is an integral part of any communications plan. As consumers become more media saavy they are increasingly expecting to have access to your brand 24/7. Building a solid online reputation can allow you to continue to win in this ultra-competitive marketplace.

So how do you create and maintain a robust online reputation? It starts with knowing your consumer. Just because the media changes, doesn’t mean you stop listening to consumer wants. Build a strategy that understands their online habits. This will allow you to determine how much pressure you should place and where online you should be. By doing this, you can become more strategic and efficient when communicating via the internet.

Of course, the flipside of social media is that if your product or service doesn’t perform, consumers will criticize you. However, continous monitoring of your online reputation can let you address those issues instantly and give you insight as to how you can improve.

The core of our company is strategy. Whether it be traditional or online, we work with you in understanding your target
and communicating with them. Our online reputation team is ready to assist you. Call or email us today to get started.

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October 15, 2010

Agency Partner Encourages International Business to Lone Star State
Mollie Walker Guides commerce to Texas
San Antonio, Texas (October 19, 2010)—Drew/Walker agency partner, Mollie Walker delivered a speech at the Invest in Texas Luncheon earlier this month. Walker spoke to many business prospects who are considering moving their businesses from Mexico to the United States. She led a discussion on developing a strategic marketing and sales plan to assist with a successful business transition into the U.S. market.

The focus of her speech advised the business prospects on how to prepare for U.S market competitive costs. She directed the prospects on how to engage and entertain their consumers as a part of delivering a successful business plan. Her instructions included tips on how to contend for and win premium share of the market focus.

“We live and work in the most competitive economic climate in history,” said Mollie Walker, a Drew/Walker agency partner. “Change and volatility are forcing the evolution of business strategy.”
Her speech highlighted the dependency that companies have on advertisers and marketers to reach their consumers and direct them to their products. She expressed the need for product, media, message,
and creative in the marketing plan to ensure a successful execution.

Walker spoke on behalf of the agency to share expertise on brand marketing and how to drive prospective clientele to utilize Drew/Walker in their integrated marketing plan. The agency has worked with many organizations and companies to help create and maintain brand awareness. Drew/Walker thrives to create, plan, and execute tactics for their clients thatdeliver measurable and positive results.

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October 15, 2010

Word of Mouth is a Tactic that Works
Word of mouth, or personal testimony, is a marketing method that has been around since the first person decided to provide a good or service to another - and it will continue as long as humanity engages in trade. Word of mouth is invaluable in this world of multimedia and technology because of its power to communicate benefits and product information in a trusted manner; from a friend, relative, or other respected person.

For some industries "word of mouth" is the ideal channel to consider when communicating to a target audience. Industries like legal services, health care, social organizations, even beauty and fashion are concerned with important, even personal, aspects of one's life. Choosing the right lawyer, treatment, or representation of self can be essential, and people often make choices based on a previous experience shared by a trusted source.

Generating sales often takes a variety of tactics. Depending on the goals of an organization, "word of mouth" can be the most efficient and the best return on investment. For others, "word of mouth" may not be enough to fully engage the consumer. However, including "word of mouth" in the mix along with a variety of tools (i.e. online, public relations, broadcast, print) can pack a powerful punch in a recipe tailored to deliver on your business objectives.

We have experience developing strategies that help your business in competitive markets.
Email us today to get started.

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